Tinker model (image via GlamMedia)
A little over a month ago, I published a post about Twitter co-founder Biz Stone forgoing the use of ads as a revenue model. In his words, he described ads as being “just not quite as interesting to us.”
TechCrunch has recently confirmed that a new media agency called GlamMedia approached the microblogging enterprise about building “an advertising network powered by Twitter.”
Of course, it hasn’t been confirmed that the folks at Twitter have accepted GlamMedia’s proposal, but why would Twitter turn down a way to make money (even if ads are dull)? So, here’s the basic premise:
GlamMedia is a company that “connects premium brand advertisers to targeted niche audiences online” through the use of social media networks. They are essentially the middle men that connect thousands of traditional content publishers and professional bloggers with advertisers. Tinker.com is a new project they launched where microbloggers, aka Twitterers, can “find, follow, filter, create, and share events and breaking news.” Not only is it a resource for users to search what people are twittering about, but it’s also a method for advertisers to target users.
Thus, similar to Tinker, GlamMedia proposes to use the Twitter apps network to connect social apps with brand-name advertisers.
Since the emergence of iPhone apps, the development and monetization of apps has been on everyone’s mind. News, new media, and tech companies are all looking for a way to maximize their apps, and it seems like the good ole’ ad model hasn’t completely disappeared.
Everything is still in its developing stages between GlamMedia and Twitter, but it seems like some type of ad-oriented model has worked for Glam and they want it to work for Twitter too (considering they would get a slice of the revenue). So if Twitter, the company that no one believed could be monetized, takes on advertising, and, better yet, it works; then what does that mean for other media companies?
What does that mean for journalism?
June 28, 2009 at 9:24 pm |
Well… the lie isn’t official yet, at least.